Dutch Masters is making the biggest change in the brand’s 100-year-old history, including a major refresh to its iconic logo, to meet current adult cigar smokers’ lifestyles and preferences. It is also adding ‘Crafted to Burn Slow’ messaging on the new packaging to emphasize the use of traditional natural leaf cigar wrappers and its commitment to classic quality. In addition to refreshing the brand’s traditional imagery and wording, Dutch Masters is expanding its product range with new variants designed to match category growth and the changing demands of today’s adult smokers. Four new variants to Dutch Masters’ three-pack cigarillos will be unveiled, including Sweet Green, Cognac X.O, White Grape and De Luxe. These new variants join the popular Palma, Chocolate, Green, Sweet and Wine. New Dutch Masters packaging and new variants begin shipping to wholesale in late January and are expected to start appearing on retail shelves in late February.
For More Information From Commonwealth–Altadis Inc.