Raises more than $118,000 in December.
For GPM Investments LLC, December was the season to give back and support those in need in a big way.
GPM’s highly successful MDA “icon” selling campaign raised an astounding $118,921. Funds will help save and improve the lives of people fighting muscle disease throughout the company’s store footprint.
During the month of December, GPM’s more than 460 convenience stores participated in a fundraiser in which customers purchased an MDA “icon” at checkout. For every $1 contribution, MDA will have the ability to help accelerate treatments and cures for muscle disease. Each time a customer purchased an “icon,” they received six store coupons as GPM’s way of saying “thank you,” to their customers’ generosity. All signed “icons,” were then prominently displayed in each store.
On Feb. 23, GPM executives Arie Kotler (President & CEO), Chris Giacobone (Chief Operating Officer), Mike Welsh (Senior VP of Operations – NorthEast) and Bill Reilly (Senior VP of Marketing) joined together at a Richmond area Fas Mart store to present the $118,921 check to MDA executives and Goodwill Ambassador, Aimee Phelps.
Five-year-old Aimee has neuromuscular disease Spinal Muscular Atrophy and is supported by services provided by the Richmond MDA office.
Bill Reilly, senior vice president of marketing, said, “We are lucky to have such loyal and generous customers who always support these great causes. Moreover, we are always so proud of the amazing enthusiasm and support of our employees during charity campaigns. They are the heart and soul of what drives these fundraisers and we thank them for making it a success. So many of our employees have friends and family members who deal with the struggles of a muscular disease, and this really hits home with GPM. Giving back through community service efforts and charity donations is a positive force that keeps our company moving ahead. Our plan is to continue to hold company-wide initiatives, such as these, where we can provide financial support and awareness to a great cause.”