PriceAdvantage, a fuel price management software company and division of Skyline Products, announced that F.L. Roberts has selected PriceAdvantage software to help establish fuel prices at their 28 convenience stores operated under the F.L. Roberts, Mobil, Sunoco, and Valero brands. F.L.
Roberts selected PriceAdvantage to replace their manual processes, increase speed-to-market, and maximize critical margins.
“Making the change from manual processes to a software solution was a significant shift for us,” stated Richard Smith, F.L. Roberts vice president of operations. “The PriceAdvantage team had us up-and-running with a trial in just a couple of weeks and within 30 days we were convinced that the software would have a significant impact on our margins and volumes.”
F.L. Roberts will leverage PriceAdvantage integrations with ADD and VeriFone software systems to gain real-time insight into margins, volumes, and competitor pricing data and automate rapid, accurate price changes. The fuel retailer purchased the SaaS solution, where PriceAdvantage hosts the software in their secure, reliable data center, in order to implement the software quickly and eliminate IT infrastructure investments.
“PriceAdvantage consolidates competitive pricing data, real-time volumes, and margins into a single view which provides F.L. Roberts confidence that they are making accurate, informed pricing decisions,” shared Chip Stadjuhar, president and CEO of Skyline Products. “So not only can they establish prices faster, but push those new prices to their VeriFone POS system, pumps, and price signs then receive price change confirmation all in a matter of minutes.”
F.L. Roberts & Co. is a 4th generation family-owned business founded in 1920 by Frank L. Roberts as an automotive parts and tire business in the south end of Springfield. Today, F.L. Roberts is the largest independent petroleum marketer in western Massachusetts. Their network of automotive service companies includes 28 convenience stores, 21 car washes, nine Jiffy Lubes, two truck refueling centers and the Whately Diner.