Tecate, the authentic Cerveza “con Caracter,” has announced the introduction of Tecate Diablo, a bold Mexican beer mix based on the traditional Michelada recipe of beer, real tomato juice, lime and spices. Diablo is Tecate’s second offering in the Michelada category and provides a spicier take on the classic drink, leveraging the growing popularity of tomato-based beer mixes and Tecate’s position as the Mexican beer brand that offers a bolder and more authentic taste verses the competition. Tecate Diablo launched at retail in February 2015 in a 24-ounce can format. Tecate is supporting the launch with an out-of-home, digital and PR campaign along with custom designed display and point-of-sale (POS) materials and retail sampling (where legal).
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