In response to the growing energy bar category the Kellogg’s Convenience team is launching new Bear Naked Layered Granola Bars. Peoples’ lives are hectic and active consumers look for snacks that will help them be focused and energized. The Bear Naked brand offers an ever-growing variety of products for health-aware consumers to enjoy. New Bear Naked Layered Granola Bars start with a layer of delicious granola topped with nuts and chocolate or fruit, then bottom dipped for chocolaty epic taste. They are available in two delicious flavors: Nutty Double Chocolate and Fruit & Nutty, with each bar delivering 3-4 grams of protein, three grams of fiber and 7-10 grams of fat. Bear Naked’s target consumer aligns closely with 20-30-year-old convenience shoppers who are active and looking for taste, nutrition, and simple/real food. For retailers, Bear Naked Layered Granola Bars are an opportunity to attract and satisfy active snackers and leverage the expected growth of the Health & Wellness category.
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