CStore Decisions

  • Home
  • Today on CSD
  • Categories
    • CBD
    • Foodservice
    • Fuel & Gas
    • Health & Beauty
    • Independent Operators
    • Operations & Marketing
    • Technology
  • CStore Playbooks
    • CBD Playbook
    • Foodservice Playbook
    • Technology Playbook
    • Alcoholic Beverage Playbook
    • Tobacco Playbook
  • Products
    • Hot New Products Contest
    • Beverages & Cold Vault
    • Candy, Gum & Mints
    • Snacks
    • Tobacco
  • Resources
    • Digital Issues
    • Research & Downloads
    • Podcasts/How To Series
    • On Location
    • FAQ
    • 2022 Top 111 Chains
    • Leaders in Convenience
    • Rack Prices
    • Sponsored Content
    • Videos
    • Webinars / Digital Events
    • White Papers
  • Events
    • 2021 Chain of the Year
    • Convenience Directions
    • NAG Convenience Conference
    • Young Executive Organization
  • Join
    • National Advisory Group
    • Safe Shop Assured
    • Young Executive Organization

Customers Like Hispanic Food Options

By CSD Staff | March 9, 2015

Share

TacoHispanic Americans are expected to make up 31% of the U.S. population by 2060, reported the U.S. Census Bureau. And, according to Forbes magazine and other media, they are expected to have $1.5 trillion in buying power this year, a 50% increase from 2010, according to Nielsen research.

The NPD Group forecasts that the consumption of Latino foods, excluding frozen, will rise by 7% over the next five years.

While Hispanics may be looking for the foods they grew up with, they are not alone in seeking out those distinctive ingredients and flavor profiles. When Datassential, a Chicago-based research company, asked a group of 1,024 consumers to indicate their interest in particular food items were they to be available in convenience stores, 53% said nachos, 46% said tacos and 48% said burritos.

“C-stores are missing an opportunity if they don’t look at adding an authentic Hispanic experience to their foodservice,” said Jennifer Aranas, Datassential project director. “It could be as easy as adding a Mexican torta or adding traditional telera bread to the sandwich menu, churros or concha (pan dulce or sweet bread) for snacks, and maybe a Mexican coffee or hot chocolate to the dispensed hot beverage offering.”

HOT MENU OPTIONS
At Rockland, Mass.-based Tedeschi Food Shops, a Cuban Ciabatta sandwich, made with pork carnitas, imported ham, Swiss cheese and pickles, averaged sales of over 200 per week during a recent six-week period, said Lisa Breagy, the company’s fresh food and culinary category manager. The rest of the sandwich menu also shows the influence of Hispanic flavors with a chicken fajita wrap, chipotle chicken with bacon panini and “ranchero” chicken sandwich. On the snack side there are jalapeño poppers, which have gastropub flair.
“We’re always looking to add more ethnic-inspired flavors, specifically Latin, to our menu items through both our commissary and deli locations,” Breagy said.

After a line of four breakfast burritos was added to the all-day breakfast menu in mid-October of last year, sales in that category increased by 18.4% for the three-month period between November and January, she said. Now there are six breakfast burritos on the proprietary TD’s Deli menu.

Hispanic Chart

Related Articles Read More >

Technology Is Raising the Bar for Food Programs
Customers Reach for Snacks
The Kent Cos. Sets Sights on New Market Growth
Calculating Energy Savings
Safe Shop Assured

CStore Decisions Newsletter

Sponsored Content

  • Create Some Positivity at the Pump: 3 Ways to Fuel Customer Experiences
  • How Minuteman Food Mart Ensures a Consistent Customer Experience Across 44 Stores
  • Three Challenges Disrupting C-Store Operations and How to Overcome Them
  • Why Wait? Converting to E15 is easy.
  • It’s time you profited from your checkout line

Get the Magazine

Subscribe Now!
Subscribe Now!

Manage Current Subscription
CStore Decisions
  • New CSD Print Subscription
  • Manage current print subscription
  • CBD Retail Trends
  • CStore Products
  • NAG Convenience Conference
  • Convenience Directions
  • Rack Prices
  • Subscribe to CSD’s E-Newsletter
  • About CStore Decisions
  • Advertise

Copyright © 2022 WTWH Media LLC. All Rights Reserved. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of WTWH Media
Privacy Policy | Advertising | About Us

Search CStore Decisions

  • Home
  • Today on CSD
  • Categories
    • CBD
    • Foodservice
    • Fuel & Gas
    • Health & Beauty
    • Independent Operators
    • Operations & Marketing
    • Technology
  • CStore Playbooks
    • CBD Playbook
    • Foodservice Playbook
    • Technology Playbook
    • Alcoholic Beverage Playbook
    • Tobacco Playbook
  • Products
    • Hot New Products Contest
    • Beverages & Cold Vault
    • Candy, Gum & Mints
    • Snacks
    • Tobacco
  • Resources
    • Digital Issues
    • Research & Downloads
    • Podcasts/How To Series
    • On Location
    • FAQ
    • 2022 Top 111 Chains
    • Leaders in Convenience
    • Rack Prices
    • Sponsored Content
    • Videos
    • Webinars / Digital Events
    • White Papers
  • Events
    • 2021 Chain of the Year
    • Convenience Directions
    • NAG Convenience Conference
    • Young Executive Organization
  • Join
    • National Advisory Group
    • Safe Shop Assured
    • Young Executive Organization