Wins the American Marketing Association Houston Chapter 2014 Marketer of the Year Award.
The American Marketing Association (AMA) Houston Chapter announced the 21 companies and organizations as Best in Category winners and Phillips 66 US Marketing as the overall 2014 Marketer of the Year for Houston on Thursday night, March 5, 2015, during AMA Houston Marketer of the Year annual awards ceremony at the Hobby Center.
The Marketer of the Year award honors exceptional marketing by Houston-area companies, organizations and institutions. Phillips 66 US Marketing was selected by the final-round national judging panel from among the top scoring category finalists competing. The Phillips 66 US Marketing had won Best in Category in Energy earlier during the event.
Representing last year’s Marketer of the Year, Dana Maurer, the marketing director for the Greater Houston YMCA, presented the award to Phillips 66 US Marketing’s team. To address the challenge of B2B customers bypassing their US Fuels sales representatives during initial stages of the buying process, the Phillips 66 US Marketing launched an online business-to-business digital marketing program to assist sales in acquiring new customers and retaining existing customers that included a campaign geared to cross-sell/up-sell Convenience Store Alliance (CSA) to existing customers plus other tactical programs. The campaign increased the number of customers adopting programs from an average of 16 customers per month to 103 and achieved an overall 246% increase in existing customers participating in the CSA program.
Scores by a local judging panel composed of 14 marketing professionals and university educators determined the Best in Category winners announced at the event. These included Alley Theatre, BreWingZ, Burnett Specialists, Coldwell Banker United, REALTORS, Comcast Corporation, Emerus Holdings, Inc., Greater Houston Partnership , Houston Arts Alliance, Houston Texans, K9s4COPS, Lamar Consolidated ISD, Layne Christensen, McLemore Building Maintenance, Miller Outdoor Theater, Nurtured By Design, PKF Texas, Phillips 66 US Marketing, Royal Sonesta Houston, UAS International Trip Support, University of Houston, and Ward.
The evening’s keynote speaker was Russ Klein, CEO, American Marketing Association, who spoke on Best Practices vs. Next Practices in marketing. Klein is responsible for the overall direction of the organization, which is made up of 75 chapters across the nation. Klein began his career on the agency side, representing such brands as Gatorade, McDonald’s and United Airlines. He then moved to the client side in top marketing roles for brands including Dr. Pepper/Seven-Up, Burger King and Arby’s.