7‑Eleven Inc. is launching 7Rewards, an expanded customer loyalty platform that rewards customers with a free beverage for every six cups purchased through its 7‑Eleven mobile app.
The program includes 7‑Eleven coffee and its other hot beverages, Big Gulp, Slurpee and Chillers drinks.
“7‑Eleven is a beverage destination for millions of Americans, with over 60% of our customers including a beverage with each purchase,” said Laura Gordon, 7‑Eleven vice president of marketing and brand innovation. “We know that Millennials like to have plenty of choices and, hands down, 7Rewards offers more beverage variety than any other rewards program.”
To participate in the new 7Rewards program, customers must use 7‑Eleven’s mobile app, available in the iTunes App Store or Google Play, and register as a member. In anticipation of 7Rewards, 7‑Eleven updated its app to move the member’s scannable barcode and digital punch card to the home screen for easier use.
Every time a customer purchases a cup, the cashier will scan the barcode in the app, and a “punch” will automatically appear within the app. Each purchase earns a punch that shows up as a star icon in the app. After receiving six punches, or stars, a “You earned a free cup” notification appears in the app. The punchcard process starts over once the free beverage is redeemed. Links to Facebook and Twitter on the app’s home screen let the user tell their friends about their rewards.
“We have customers who come in every morning, like clockwork, for a fresh-brewed cup of 7‑Eleven coffee, while others regularly treat themselves to a Slurpee or Big Gulp drink,” Gordon said. “If you come in every day, scan your 7Rewards app barcode, you can get one free drink a week or even more, and that’s our way of saying ‘thanks’ to our customers and letting them get more of what they want at 7‑Eleven.”
Coffee was 7‑Eleven stores’ first venture into serve-yourself beverages. The retailer was also the first to introduce self-serve soft drink fountains and is the exclusive retailer of the iconic, thirst-quenching Slurpee beverage.
7 REASONS WHY 7REWARDS IS THE BEST WAY TO EARN FREE DRINKS
1.) Buy 6-Get 7. Only six cups to get one free … not 10, not 12, not 711.
2.) Any cup, any drink. Mix and match your favorite 7‑Eleven drinks—all of them. Like Coffee-Slurpee-Big Gulp-Chillers Iced Coffee-Slurpee-Slurpee … 7th drink FREE! Or Coffee-Coffee-Coffee-Coffee-Coffee-Coffee … 7th drink FREE!
3.) Any cup, any size. Mix and match cup sizes too, no restrictions. Like Small-Small-Small-Small-Small-Super Big Gulp … 7th drink FREE!
4.) Every cup counts. Not one per shopping trip or one per day. Coffee in the morning, Big Gulp at lunch, Slurpee after school, a Chiller later on—all count. Buy six cups at once and the next time, it’s free. Heck, bring seven drinks to the register at one time and the seventh one is on the house.
5.) Refills count too. Have a refillable coffee or Slurpee mug? Each refill counts as one punch.
6.) That free drink? Also any cup, any size, any drink. So what if you bought six small Slurpee drinks. That seventh free cup can be an extra-large coffee or the biggest of Big Gulps. And if you have earned a free beverage and check out with both a small cup and a big cup, the free one will be the one with the greatest value.
7.) It’s easy. The 7‑Eleven smartphone app does all the work. When the 7‑Eleven cashier scans the member’s 7Rewards barcode in the 7‑Eleven app for each cup purchased, it tabulates the number of cups toward the free one and notifies when a 7Rewards drink is earned. The number of cups—and 7Rewards—adds up fast.