To meet consumers’ evolving preferences for nourishing snacks, the Kellogg’s Convenience team introduces new Special K Snack Bars in three unique flavors: Berry Medley, Salted Caramel Chocolate and Salted Pretzel Chocolate. All three varieties are made with appealing ingredients that consumers want, recognize and feel good about eating. With fruit, chocolate pieces, oats, rice crisps, pretzels, and other ingredients consumers can see and taste, Special K Snack Bars deliver a light, yet satisfying texture; the perfect combination of chewy and crispy.As a $1.2B brand in the U.S., Special K is well positioned to grow the snack bar category beyond the morning day part. Morning snacking has increased from 22% in 2010 to 37% in 2014, opening the door for retailers to capitalize on this daypart while expanding into the all-day occasion.
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