Kwik Chek, which operates 39 locations across Texas and Oklahoma, is pioneering new connected, personalized experiences for its customers by partnering with P97 Networks.
P97 Networks built on Microsoft Azure Internet of Things (IoT) services and other Microsoft technologies to create a pair of solutions: PetroZone Mobile Commerce, a mobile app that enables navigation, cashless payment and smart digital offers, and PetroZone Retail Fuels Module (RFM), a cloud-based solution powered by Microsoft Dynamics AX modern point of sale system that integrates with the forecourt system which controls the fuel pumps, back office and financial systems.
The mobile app, PetroZone Mobile Commerce for Windows, Android and iOS, enables customers to connect via the cloud to geo-locate the nearest Kwik Chek location. This means they have the ability to reserve a pump from the convenience of their car, and find out about the availability of a car wash, ATM and other services. Using secure, multifactor authentication, the app allows secure payments to be made from customers’ debit/credit card or linked to their checking account. Instead of swiping a card, customers can pay by a scan of their mobile phone.
With the PetroZone app, no cardholder data is ever stored or transmitted to or from the phone. It’s also considered a more secure method of payment compared to credit cards.
PetroZone’s cloud-based platform is powered by Microsoft Azure—which can either be licensed or hosted and managed by P97 and is integrated with Kwik Chek’s loyalty system. With each purchase, customers accumulate points toward future discounts. While customers are saving money, new insights from customer data enables Kwik Chek to better control inventory, reduce costs and create much more effective marketing.
P97 plans to roll out its solution to 5,000 locations in 2015, both for Kwik Chek and other customers in the U.S. — a major sweep it believes will signal a turning point for the convenience industry.