McLane Kitchen approaches foodservice from the consumer’s point of view.
McLane Grocery Distribution, a business unit of McLane Co. Inc., launched the McLane Kitchen for its customers in the Convenience, Grocery, Drug and Mass Market channels.
McLane Kitchen is a comprehensive, customizable solution to help generate optimum sales and profits in the rapidly growing, highly profitable foodservice business.
Unlike other foodservice offerings that take an item/equipment approach, the McLane Kitchen approaches foodservice from the consumer’s point of view in terms of types of foods preferred, by day part. It provides useful category insights on consumption trends and top-selling national brands and programs. And, McLane Kitchen solutions are customized to fit each retailer’s unique foodservice at retail objectives.
“With over 175 foodservice supplier relationships which include industry-leading food, beverage and equipment suppliers, McLane is in a position to offer a variety of high-quality, adaptable and cost effective programs to our customers—regardless of their size” said Grant Demers, director merchandising, McLane Grocery Distribution.
Holly Veale, merchandising manager, stated: “Our communication efforts include a restaurant-style menu that displays offerings and programs as meal opportunities—breakfast, lunch, appetizers, snacks, desserts and around-the-clock favorites. In addition, we’ve developed an entertaining and educational video series, ‘McLane Kitchen, on a Mission.’”