Give your guests an escape from the rush of the day with White Chocolate Caramel featuring Kraft Caramels from General Foods International. Launched in 2014, this treat is a decadent combination of rich chocolate and the creamy, sweet caramel flavor expected from Kraft Caramels. Your customers will love the on-trend flavor of this delectable offering. Research firm Datassential has identified both white chocolate and dessert-like coffee beverages as proliferating trends for the coffee category and noted that Millennials tend be drawn toward sweet and beverage-focused limited-time offers. Offering dessert-like beverages may indeed help appeal to and drive traffic among the 45% of consumers aged 18–44 who like to try new and unique beverages at restaurants. The National Coffee Association (NCA) recently reported that in 2014, even more consumers are drinking gourmet coffee beverages. To help operators promote exciting flavors like White Chocolate Caramel featuring Kraft Caramels, General Foods International offers eye-catching merchandising to get customers’ attention and boost sales.
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