Novelty cups reminiscent of vintage glass milk bottles accompany the new straws.
Starting May 26, 7-Eleven Inc. is introducing limited-edition Slurpee straws with muzzles, snouts and beaks based on four popular spirit animals—the eagle, fox, wolf and cat. The straws retail for $1.49 at participating stores.
Accompanying the collectible straws are new novelty Slurpee cups reminiscent of vintage glass milk bottles. Suggested retail price for the refillable, plastic cup is $2.99 and that includes the first Slurpee fill. Both the initial refillable cup purchase and all refills count toward 7Rewards’ Buy 6-Get 7 free drink program available exclusively through the 7Eleven mobile app.
“This summer, we want our customers to join the fun and select their own spirit animal with our new Slurpee straws,” said Laura Gordon, vice president of marketing and brand innovation. “With four options, Slurpee fans can change it up every visit. We had a lot of fun with mustache straws last summer, and we think people will be just as wild over our animal straws and Slurpee cups.”
While spirit animal straws are a fun way to sip any Slurpee flavor, the current featured Slurpee flavor is exclusive to 7-Eleven stores—Mtn Dew Solar Flare. The bright red-orange drink has the bold citrus flavor of Mountain Dew with a blast of tropical punch. Mtn Dew Solar Flare was introduced last summer as an exclusive—and very popular—Big Gulp flavor, and is making its debut in Slurpee-form this year.
Slurpee fans sporting their favorite animal straw are encouraged to take a summer selfie and tag it @7Eleven or @Slurpee on Instagram and Twitter and share on 7-Eleven’s Facebook page.
For those wanting some help choosing a spirit animal, here are some guidelines:
Cat – Independent, curious, unpredictable, selective, most likely to taste all Slurpee flavors before filling cup
Wolf – Sharp, intelligent, instinctive, most likely to concoct their own Slurpee creation
Fox – Nocturnal, cunning, adaptable, aware, most likely to slurp at night
Eagle – Swift, powerful, focused, dominant, most likely to slurp too fast and get a brain freeze