Gas King becomes first Canadian c-store retailer to team with OpenStore, introducing a complete digital marketing solution.

Gas King introduced its new mobile app and Website this month to become the first Canadian convenience store retailer to partner with OpenStore by GasBuddy to better reward and connect with its c-store customers.

OpenStore is a complete digital marketing solution designed to reach Gas King customers wherever they are. Gas King has made convenience mobile for its customers and is at the forefront of technology. With the OpenStore solution, Gas King’s “King Rewards Program” is integrated with its new app, making it even easier for customers to sign up and earn rewards points. The customer experience has been enhanced to include games, digital coupons, rewards and two-way communication.

“Gas King is very pleased to be the first Canadian company to work with OpenStore in the deployment of Gas King’s redesigned Website and new app. Gas King turned 30 years old in May, 2015 and we thought there was no better way to mark this milestone than introduce the Gas King App. Months before we unveiled our app we were already taking part in OpenStore webinars and in discussions with their marketing team. Their team has been great to work with and have been extremely helpful in advising us on strategies for our May 14, 2015 launch.  We look forward to working closely with OpenStore for many years to come and feel that they want to ensure the success of our Website and app,” said Brent Morris, president of Gas King Oil Co. Ltd.

“OpenStore is excited to expand its presence geographically by partnering with Gas King in Canada. This will be the first time in Canada that convenience store customers will experience mobile apps, coupons, store locators and more from OpenStore. We are thrilled to help Gas King build their brand loyalty and help position them as an industry leader,” said Jason Toews, CEO and co-founder of OpenStore.

Gas King currently operates six stores in Alberta, Canada.