By Mel Kleiman, founder of Humetrics
Keep a “runners up” file of the people who were almost hired. You’ve already invested a lot of time and money in them and they may have really wanted to work for you. When you next have a suitable opening, it sure won’t hurt to call and see if they’re happy where they landed.
(Excerpt from Mel’s book: 100+1 Top Tips. Tools & Techniques to Attract & Recruit Top Talent.)
And if you don’t know why STAR employees should want to come to work for you, how on earth will STAR employees know they should apply?
That’s why you need a Unique Employment Proposition (UEP), a list of the reasons your organization should be an employer-of-choice.
The easiest way to come up with your UEP is to ask your best people why they joined your organization, why they stay, and what they like most about their jobs and the company.
Once you have your list, broadcast it far and wide to recruit and retain the best.