Marathon Petroleum Co. LP (MPC) has partnered with Drop Tank and certified more than 1,000 Marathon-branded stations to accept Drop Tank’s fuel discount products, which instantly drop the price of gas at the pump.
Installation began in January 2015 and will continue across the company’s retail network throughout this year.
Last year, nearly 80% of MPC’s independent jobbers and dealers enrolled in the program, which uses technology developed by Drop Tank.
“This is an important milestone in our partnership with Marathon Petroleum,” said David VanWiggeren, CEO of Drop Tank. “With more than 1,000 Marathon-branded sites now certified and able to accept fuel discounts, MPC is quickly becoming a redemption network of choice for fuel discounts. Their market presence and retail footprint give consumers convenient locations in 18 states to redeem Drop Tank’s cards and codes.”
Drop Tank’s proprietary technology makes fuel discounts available for promotions, incentives and reward programs in the form of plastic cards or digital codes. Cards can be co-branded, allowing custom designs for specific promotions. Codes can be delivered to consumers electronically. Both options can be used directly at the pump for instant gas savings. Cards and codes are available in a variety of cents-off-per-gallon denominations, either for a single-use (up to 20 gallons) or for multi-use (up to 100 gallons).