Drug store behemoth Walgreens is collaborating with the new social competition app, Challenged, which connects socially-activated users, celebrity influencers and charities to drive healthy competition and positive social change.
The Challenged app lets individuals and organizations start their own social media challenges and Walgreens has initiated its first challenge for customers. Walgreens is inviting Challenged app users to bring their best summer beauty tip to life in a 12-second video using either CIRCA Beauty or Nonie Creme Colour Prevails products available exclusively at Walgreens.
Beauty expert Lauria Locsmondy of the Walgreens Social and Content creative team will judge the Top 3 “viewed” Beauty Challenge videos submitted based on the criteria below:
1) Use of CIRCA and/or Colour Prevails items as primary component of the look (requirement of contest)
2) Clear steps to achieve the look
3) Summer-relevant look
The top submission chosen will win an assorted prize of the best-selling products from the two beauty lines. The 30-day video challenge will run from June 9 through July 8 with the official Walgreens beauty challenge hashtag: #BeautyChallengeContest
“Video continues to be a compelling way to tell a great story. Today, more than ever, user-generated content inspires action and connects brands with customers,” said Adam Kmiec, senior director of mobile, social and content marketing for Walgreens. “We believe the Challenged collaboration will be an effective and unique approach to reaching a key consumer audience and driving omni-channel conversions.”
Currently available for iOS, the Challenged app lets individuals and organizations start their own social media challenges, or engage with brands and influencers to compete for prizes and benefit charities. Social-based competition can now be supported by a robust platform that dramatically simplifies challenge management and takes away distraction from the challenge content itself.
Challenged is available for free in the iTunes App Store.