Apple Pay plans to begin supporting rewards programs from merchants with its fall launch of iOS9. The company made the announcement during the Apple Worldwide Developers Conference.
Verifone announced it will be among the first to enable clients to accept rewards and loyalty information in addition to near field communication (NFC) payments at the terminal via Apple Pay. To start, Verifone will enable six national and global retailers to be the first to accept NFC loyalty transactions on Verifone’s MX 915 and MX 925 terminals for their consumers to redeem rewards and accrue points.
“Adding loyalty to Apple Pay will open a world of opportunity for a wide range of merchants to engage consumers and grow their businesses,” said Vin D’Agostino, executive vice president of Commerce Enablement, Verifone. “We are proud to support Apple Pay in expanding contactless payments to include loyalty. This is a powerful reminder of Verifone’s expertise and expansive client relationships, as we continue to simplify payments and enhance customer engagement opportunities for our merchants.”
For consumers, this partnership will add another level of ease and convenience to both pay with Apple Pay and present merchant loyalty information stored in the Wallet app in iOS 9, eliminating the need to scan a plastic loyalty card.
Verifone MX 900 Series
The MX 900 series’ ability to enhance the customer experience at the POS, while supporting all types of payments, has made it exceptionally popular among well-known merchants and retailers in North America. The MX 900 series features stunning digital color displays, high-speed graphic processors and large memory capacities that enable retailers to deliver targeted promotional content to consumers at the point of sale (POS).
Security and privacy is at the core of both Apple Pay and Verifone. When you add a credit or debit card to Apple Pay, the actual card numbers are not stored on the device, or on Apple servers. Instead, a unique device account number is assigned, encrypted and securely stored in the secure element on your device. Each transaction is authorized with a one-time unique dynamic security code, instead of using the security code from the back of your card.
For merchants, Verifone’s Secure Commerce Architecture (SCA) brings an important layer of security designed to protect merchants from data breaches by routing payment data directly from the terminal to the processor and bypassing the POS system. Connected terminals such as SCA will be able to add and process loyalty information used with Apple Pay.