SpeedyQ Market cut fuel price posting time from hours to just minutes with help from a mobile solution.
By-Lo Oil Co. and its 18 SpeedyQ Market stores in Michigan are now establishing and posting new fuels prices faster by leveraging a mobile solution from PriceAdvantage.
The performance improvements are featured in a recent case study alongside other organizational benefits derived from using PriceAdvantage mobile fuel pricing technology.
In 2013, the family-owned and operated convenience store chain knew that to effectively respond to competitors and maximize fuel profits it would need to increase the speed and efficiency with which it updated new fuel prices. Like many long-established family c-store chains, it used manual systems—including emails, phone calls, and texts—which were tedious and time-consuming.
With the adoption of the PriceAdvantage mobile solution, the SpeedyQ team was able to reduce the amount of time required to make multiple daily fuel price changes from approximately four hours to just minutes. Yet the benefits reach far beyond just fuel pricing.
“The greatest benefits have been improving area manager’s communications with our stores and optimizing our employee’s potential to market and sell more products and services,” said Kyle Lawrence, By-Lo president
Specifically, SpeedyQ managers have more time to develop their store employee’s sales and marketing skills—helping them serve more customers in less time, raise the average transaction, and improve customer satisfaction. The PriceAdvantage mobile app provides Lawrence the freedom to make pricing decision on-the-go, allowing him more face-to-face time with his managers, store employees, and customers.
“We know that each of our customers have a unique fuel pricing need and each day we learn of their unique successes,” stated Chip Stadjuhar, president and CEO of Skyline Products. “For Kyle and his team, our mobile application has given them the freedom to make rapid, reliable fuel price changes and use the time savings to focus on other critical business functions. We are proud to partner in their continued success!”
