7-Eleven launches second on-demand delivery service, this time in Austin, Texas.

Last week, 7-Eleven launched its first ever delivery service in the San Francisco area, and this week it has expanded its on-demand delivery service to Austin, Texas. The delivery service in both areas is powered by Postmates, a San Francisco based technology company.

Postmates is a tech and logistics company that operates a network of couriers. A user downloads the Postmates app through an iOS, Android or Web app operated by Postmates, then scrolls through the list of retailers to select products they want to order.  Postmates coordinates the delivery from the most convenient outlet and nearby courier to fulfill the customer’s order within an hour.

Thirty-six participating stores in the city of Austin, Texas offer an assortment of 7‑Eleven’s products from hot foods and snacks to cold beverages and other convenience items that are now just a few taps away.

“7‑Eleven’s founder, Joe C. Thompson Jr., used to say 7‑Eleven’s mission was to ‘give customers what they want, when and where they want it,’” said Raja Doddala, 7‑Eleven’s vice president of innovation and omnichannel strategy. “Through the modern technology that Postmates provides, we can fulfill that promise in a way we haven’t done before.”

The partnership with Postmates is 7‑Eleven’s first official venture into the on-demand economy and plays a role in the company’s omnichannel strategy to provide time-pressed customers solutions to their everyday needs.

“Through our partnership with Postmates, 7‑Eleven’s reach extends beyond our physical stores,” Doddala said. “The program should work well for us because it appeals to our customers who are more on-the-go, connected 24/7 and prefer fast-paced, urban living.

“Plus, we have market concentration in these geographic areas, which makes shopping with us through Postmates even more convenient for customers,” said Doddala, adding that “Postmates has figured out how to keep the Slurpee drinks cold and the Big Bites hot.”

“By partnering with 7‑Eleven, we are able to offer both 7‑Eleven and Postmates customers access to groceries, fresh food and other goods across all markets that our companies are both operating in.” said Holger Luedorf, Postmates senior vice president. “In providing 7‑Eleven with a digital storefront and giving its team access to our fleet of more than 12,000 Postmates couriers, we are making the experience even more convenient for our joint customers.”

Doddala expects to expand delivery later this year to other areas with a high density of 7‑Eleven stores, such as New York, Los Angeles, Washington, D.C. and Chicago.