7-Eleven will celebrate its 88th birthday on July 11, but the fun doesn’t stop there.
7-Eleven will be celebrating its 88th birthday on July 11 (7/11). In order to celebrate, 7-Eleven stores will be hosting the 13th annual Slurpee Day. On July 11, 7-Eleven stores will be giving away FREE small Slurpee drinks. However, this birthday celebration is only the beginning.
The world’s largest convenience retailer is extending the celebration, from July 12-18, with 7Rewards Week. During 7Rewards week, 7Rewards members will receive a free 7-Select food or drink valued under $2 with any 7-Eleven cup purchase (Slurpee, Big Gulp, Coffee and Iced Coffee Chillers). To receive the free 7Rewards Week offers, customers must have 7-Eleven’s free mobile app (available via the App Store or Google Play).
The FREE 7-Select offers will automatically appear as a coupon in the “Scan and Save” section of the app. The free 7-Select products are available at participating stores, while supplies last and must be under $2.
7-Select is 7-Eleven’s line of private brand products that include snacks, bottled water, desserts and more. 7-Eleven has embarked on a store-wide effort to ensure the best quality and taste for its 7-Select line of products. 7-Eleven is carefully selecting premium ingredients for its 7-Select line, and the more decadent or exotic, the better. Consumers are looking for, and expecting, better quality food and new taste experiences. With 7-Select products, 7-Eleven aims to give them what they want.
During the 7Rewards promotion, customers can select their choice of free 7-Select products under $2, such as 7-Select-branded gummi candies, salty snacks, bakery items, cookies, ice cream and cold beverages.
“7-Eleven Day is a celebration, not only of our birthday, but more importantly, of our customers,” said Laura Gordon, 7-Eleven vice president of marketing and brand innovation. “By adding 7Rewards Week, we have a whole week to say thank-you for their business throughout the year.”
7-Eleven Day offers Slurpee-loving customers a chance to try new or featured flavors for free, like this summer’s new SOUR PATCH Watermelon flavored Slurpee drink. Introduced July 1, SOUR PATCH Watermelon is the first Slurpee flavor based on the popular sour and sweet SOUR PATCH KIDS (SPK) Soft & Chewy Candy and available exclusively all summer at participating stores.
Followers, Likers and Tweeters watch the Slurpee birthday party unfold on social media every year when 7-Eleven sees its traffic increase by double digits on Twitter, Facebook and Instagram. To add to the fun, a special “SOUR PATCH KIDS Slurpee Selfie Challenge” fan contest launched July 7 and runs through the end of August. The campaign, co-promoted by 7-Eleven and SOUR PATCH KIDS, asks fans to show how they eat their SOUR PATCH KIDS candy or drink their Slurpee drink for a chance to win exclusive prizes.
7-Eleven also adds photo-sharing service Snapchat, specifically Snapchat’s geo-filter feature, to the social media mix this year. Throughout the campaign, when a 7-Eleven customer visits a store, they will have the option to apply a fun, branded 7-Eleven filter overlay onto their photo or video Snap before sending to family and friends.
In celebration of 7-Eleven Day, Slurpee lovers can be among the first to watch the new “Weekend Warriors” music video from the upcoming digital movie musical SUMMER FOREVER, starring singer/songwriter Megan Nicole (600 million+ YouTube views; 3M YouTube subscribers); Alyson Stoner, originally of Missy Elliott music video fame, Cheaper by the Dozen, and the Step Up film series; and Anna Grace Barlow (Young & Hungry, Faking It, Scream Queens). The music video will premier exclusively on Slurpee.com/SPK on July 10 for 24 hours before it is available anywhere else. SUMMER FOREVER follows three lifelong best friends who vow to make their last weekend of summer the most epic of their lives with a “YOLO” pact to chase dreams, sing loud and face fears all before beginning “adult life.”
Every year, July 11 marks the day that the world’s No. 1 convenience retailer observes its birthday and other company milestones. The iconic Slurpee drink turns 49 this year. 7-Eleven introduced the frozen carbonated beverage in 1966, and it was an immediate hit. Wacky flavor names and quirky radio spots created a drink craze among teens and young adults, the same demographic group that today makes up the drinks’ biggest fans. Slurpee drinks enjoy worldwide popularity, with more than 7 billion Slurpee drinks slurped during its colorful history, almost enough for everyone on earth to enjoy one.
7-Eleven, the first convenience store, began its run in 1927 when a Southland Ice Co. employee began selling bread, milk and eggs on an ice dock in a Dallas suburb. Since that inauspicious start, “convenience” has become a big business. The small ice company has grown into a major international retailing chain with over 10,000 7-Eleven stores in North America and more than 56,000 stores worldwide.
“Since 2002, we’ve been celebrating 7-Eleven’s birthday with free Slurpee drinks on July 11,” Gordon said. “And every year, the party gets bigger. Last year, our Slurpee party was 8 million strong. We expect it could be even bigger this year. Even without the millions of free birthday Slurpee drinks given away, July is the biggest month of the year in terms of Slurpee sales. What better drink for the hottest month of the year.”
For more on the history of frozen beverages and the Slurpee, check out: http://cstoredecisions.com/2015/02/03/frozen-beverage-revolution/