As the summer heats up, snacking options cool down. Americans report ice cream as their favorite summer treat.

The hot, sunny days and warm nights of July create the perfect atmosphere for indulging in your favorite ice cream flavor. July is National Ice Cream Month, and it is the perfect time to celebrate this delicious frozen treat.

According to a new online survey from Mars Ice Cream, conducted by Harris Poll in June 2015, approximately two out of three (65%) Americans say that ice cream is among their favorite food to eat during summer. Americans are more than twice as likely to name ice cream (65%) over pie (27%). And sweet, creamy ice cream treats hit the spot for more Americans than summer’s savory standbys of burgers (63%), hot dogs/brats (52%) and ribs (45%). More Millennials (ages 18-34) reported that ice cream is there favorite summer food than any other group. One quarter of men aged 18-34 report that they eat ice cream every day. But if you do not treat yourself to a daily scoop, consider making National Ice Cream Day, July 19, the day to indulge.

America’s Sweetest Treats
Eating in bed isn’t taboo for half (48%) of Millennials (18-34 year olds) who say “in bed watching TV” is where they choose to enjoy their ice cream, while nearly one in five (18%) Americans enjoy their ice cream literally on the go, claiming their preferred spot is in the car. Whether you take a laidback or active approach to enjoying ice cream, consumers can find a wide range of frozen treats suited for both chocolate lovers and fruit-fiends alike. Mars Ice Cream offers a  range of creamy, chocolate-covered ice cream bars like SNICKERS, DOVE and TWIX  in addition to light and refreshing STARBURST Brand Sorbet Bars that are perfect for cooling down in the summer heat.

“Summer is synonymous with ice cream. Whether you prefer your ice cream on a stick, in a bowl or as a handheld bar, National Ice Cream Month is the perfect time to enjoy familiar favorites like SNICKERS Ice Cream Bars, M&M’S Ice Cream Cookie Sandwiches and DOVE Ice Cream Bars,” said Flip Block, marketing director, Mars Chocolate North America. “It’s a perfect time to celebrate by enjoying a frozen treat that pairs delicious, real ice cream with the delectable Mars chocolate taste that consumers know and love.”