Corner Store’s diverse fuel offerings are expanding. A branding agreement has been made between CST Brands Inc. and Phillips 66. A new Corner Store location is to open in Tomball, Texas and this new store will offer Phillips 66 fuel. With the agreement, Corner Store will be allowed to share branding space on the fuel canopy for increased visibility from the street to advertise its brand and attract business.
“We are very excited to announce this new opportunity to partner with Phillips 66,” said Kim Lubel, president and CEO of CST Brands, Inc., the parent company of Corner Store. “This has been a very good experience and we look forward to working with Phillips 66 as we continue to grow.”
CST Brands is planning to build additional Phillips 66 sites this year. After spinning off of Valero in 2013, CST Brands added Shell fuel to its offerings in early 2015 with the acquisition of 22 former Timewise stores in San Antonio and Austin, Texas. The partnership with Phillips 66 features a dual-branded fuel canopy, which brings increased attention and traffic to both the fuel and inside store offerings.
“We are excited about the opportunity to link the Phillips 66 fuel brand with a strong retail operator such as Corner Store,” said Mike Krampf, manager of branded sales for Phillips 66. “We look forward to additional opportunities to strengthen our branded presence in the Houston market and beyond with CST.”
At 4,650 square feet, the new Tomball Corner Store has a large, spacious format and features eight fueling stations with a diesel truck island. The average new-to-industry Corner Store rings up close to twice the volume of fuel and merchandise as a legacy store in the U.S. network. CST Brands plans to continue its growth in 2015 with the building of 45-50 new-to-industry stores in the U.S. and Canada.
With nearly 1,900 sites in the U.S. and Canada and nearly $12.8 billion in revenues in 2014, CST Brands is one of the largest independent retail and wholesale distributors of motor fuel and convenience merchandise, freshly prepared food and other services in North America.