Gulf is bringing in new customers, as well as repeat business, by rewarding customers for everyday purchases at thousands of retailers.
In order to help increase revenue, build stronger relationships with existing customers and attract new customers, Gulf Oil LP has decided to expand its new Power Points Loyalty Program. This new program allows Gulf customers to earn points for everyday purchases, and these points can be redeemed for Gulf gift cards or to pay Gulf Orange Card balances.
Moreover, the program is very easy for Gulf dealers to implement – it has no fees, and requires no site upgrades or technology. Power Points is being rolled out to dealers now, and beginning on July 15, Gulf stations will promote the program with pump signage, cashier handouts and a text-to-learn program.
Power Points Program at a Glance:
- Gulf Gasoline customers (new and existing) simply enroll online at www.gulfpowerpoints.com. Once their account is set up – which only takes a few minutes – they will begin earning points on purchases made at more than 28,000 retail and online locations with merchants like Macy’s, Target, Walmart, Home Depot and thousands more.
- As the points pile up, customers can use them in multiple ways:
-To earn free $25 or $50 Gulf Gift Cards to purchase gas or other items at any of the more than 2,500 Gulf service stations across the nation, and
-To pay a portion or all of their Gulf Orange credit card bills.
In addition to aligning Gulf dealers with other national brands and making it incredibly easy for customers to participate, the Power Points Program will help drive incremental fuel sales, increase stations’ Gulf Orange Card customer bases, expose them to thousands of potential new customers and encourage inside spending by increasing savings at the pump.
“This exciting loyalty program is another important part of our ongoing efforts to help every one of our Gulf dealers succeed,” said Gulf Oil Senior Vice President and Chief Sales and Marketing Officer Rick Dery. “As one of the fastest growing energy companies in the nation, we continue to offer impactful programs that keep customers loyal to our iconic brand – and add fuel to our national expansion efforts while increasing our market share.”
Gulf Oil pioneered the concept of branded product sales in the early 20th century by selling gasoline in containers and from pumps marked with the distinctive orange disc Gulf logo. Customers during this period sought out Gulf branded stations because they were assured of the quality and consistency of its gasoline. Quality and consistency remain the hallmarks of the company.
