Reed’s Inc., maker of craft sodas for natural food stores, has developed a distribution partnership with RBI Beverages. RBI, a new age beverage distributor based in Springdale, Ark., recently began distributing Reed’s brands throughout northwest Arkansas and northeast Oklahoma. To start, RBI carries 10 of Reed’s and Virgil’s soda flavors.
“We are excited about this new partnership and confident that RBI’s service excellence in brand distribution will successfully close the distribution void in this region,” said Neal Cohane, senior vice president sales & marketing for Reed’s. “We hope to expand our brand presence to at least 700 off and on-premise retail accounts throughout 17 counties in northwest Arkansas and northeast Oklahoma. An added benefit to this partnership was the immediate introduction of our brands into eighteen Reasor’s supermarkets, which were founded by the same family that owns RBI Beverages.”