Teaming up with the Minnesota Twins and Pepsi, Cub Foods, a hometown grocer since 1968, helped to raise more than $210,000 for the Boys & Girls Clubs of the Twin Cities. Cub Foods hosted a two-week “Cub Cares” Round Up Campaign and the results were better than they could have imagined.
Representatives from the organizations, including Cub Foods President Mike Stigers, Torii Hunter from the Minnesota Twins and Mike Hajlo, director of retail for Pepsi, were on hand before today’s game between the Minnesota Twins and the Baltimore Orioles to present a check for $210,360.10 to Erin Carlin, president and CEO, Boys & Girls Clubs of the Twin Cities, along with kids who are members of the local Boys & Girls Clubs.
“We’re proud to be able to support the Twin Cities Boys & Girls Clubs and the important work they do to make a difference in the lives of local youth who need it most,” Stigers said. “Cub Foods has always been passionate about helping make the communities we serve a better place to live, work and play, and investing in programs that create opportunities for future generations is just one way we can help do that. I want to personally thank our customers and employees who helped make this campaign a great success.”
“The Twins have long supported the mission and work of the Twin Cities Boys & Girls Clubs, and we were excited to expand that support by working with Cub Foods this year to help raise these funds,” said Bryan Donaldson, senior director of community relations, Minnesota Twins. “We’ve seen firsthand the positive impact these efforts have on kids’ lives and look forward to seeing more success as a result of this donation.”
In accepting today’s donation, Carlin said, “This donation will be a tremendous benefit to kids right here in the Twin Cities, and we want to thank the Twins, Cub Foods and Pepsi for their support of the work we are doing. These funds will help us provide needed programs, mentorship and education to area youth, and help set them on the path to a brighter future.”
During the “Cub Cares” Round Up Campaign, which ran from May 17-30, customers at all 77 Minnesota Cub Foods locations were given the opportunity to round up their grocery bill to the nearest dollar, with Cub Foods then donating the difference to the Boys & Girls Clubs of the Twin Cities. The campaign raised $110,360.10, and Pepsi matched $100,000 of the total funds raised. Torii Hunter and Cub teamed up on a television ad to help raise awareness, and the Twins provided in-game support and promotions throughout the campaign.
The Boys & Girls Clubs of the Twin Cities are dedicated to ensuring that every young person has a bright future. Eight locations in the metro area provide activities every year for 12,000 young people from kindergarten through high school. Club sites are placed in targeted neighborhoods where the need is greatest, providing programs that help kids to achieve academic success, healthy lifestyles, good character and citizenship.