QuickChek’s record-setting 23-year sponsorship of the New Jersey Festival of Ballooning has been a key part of building the brand.
The New Jersey Festival of Ballooning will once again be sponsored by QuickChek convenience stores. This Festival has been the company’s biggest branding event for 23 years, and QuickChek is maximizing its involvement in the Festival in order to continue building its brand.
According to NJ.com, at this year’s upcoming Festival, QuickChek will launch their new Q Café on a larger scale. The Q Café at the event will serve nearly 40 beverage varieties, including hot and cold beverages from fresh brewed cappuccinos to ice cold fruit smoothies and frozen chocolate treats. QuickChek’s newest stores have opened with the new Q Café’s and, to the company’s delight, the Cafés have been an enormous success.
Along with the Café, a 2,700-square-foot replica of a QuickChek store will also be present at the Festival. Guests of the event will have the opportunity to enjoy custom-made, oven-toasted subs, premium salads and wraps, breakfast sandwiches, hot and iced coffees and frozen drinks. The Café will be located across from the store replica.
Customers will be invited to experience a quality dining experience while relaxing with family between balloon ascensions and concerts.
Tickets to the event can be purchased at any of the 140 QuickChek locations in New Jersey, New York’s Hudson Valley and Long Island. The Festival is a three day event running July 24, 25 and 26.