As the popularity of vapor products continues to rise, companies that provide these products are searching for ways to provide to a wider range of consumers and to progress in the industry.
Altria Group Inc. is expanding its strategic framework with Philip Morris International (PMI). The updated agreement will include a joint research, development and technology-sharing agreement.
Under the Agreement, Altria and PMI will collaborate to develop e-vapor products for commercialization in the United States by Altria and in markets outside the United States by PMI. The Agreement also provides for exclusive technology cross licenses, technical information sharing and cooperation on scientific assessment, regulatory engagement and approval related to e-vapor products.