New partnership will offer strength and diversity that was previously unavailable to non-major refiners.

Parent Petroleum is the newest retail branding partner for VP Racing Fuels. This partnership will strengthen and diversify Parent Petroleum.

Mark Potaczek, vice president of fuels marketing and development for Parent Petroleum said that Parent Petroleum will now have the most unique offering in the market.

Parent Petroleum, headquartered in St. Charles, Ill., owns and operates “The PRIDE” convenience stores in the greater Chicagoland area.

“We are excited to bring VP into our brand portfolio as an independent option because it provides us with many benefits that were previously available only through major refiners,” said Potaczek. “VP’s brand image is very economical and attractive and communicates a theme of quality and reliability, which is consistent with its reputation in the specialty fuels, additives and racing community. Their credit card fees are among the lowest in the industry and their marketing support programs are very useful and easy to administer. These benefits, combined with their low to no-interest equipment loans for the operator, make VP an extremely useful tool in our sales kit.”

“We’re very pleased to partner with Parent Petroleum in our retail branding program,” said Alan Cerwick, president of VP Racing Fuels. “Parent is well-respected in the industry and brings fresh thinking to the challenges faced by petroleum retailers. With VP’s game-changing business model, they’ll be positioned to offer the solutions and competitive advantages convenience store owners are looking for.”