By Amber Koontz, Editorial Intern
The trends of eating away from home have shifted in recent years, with fewer people eating out for lunch and dinner, and more people choosing to have breakfast out. With busy schedules, Americans often don’t have the time to prepare a healthy, satisfying breakfast in the morning before work, so more and more people are searching for breakfast alternatives.
When it comes to choosing where to go for breakfast, many Americans consider portability to be a must have. Often times, breakfast must be eaten on the go, so options like burritos or breakfast sandwiches, which can be eaten with one hand without utensils, are in high demand from c-store shoppers. Most Americans don’t have time to stop and have a sit down breakfast anymore.
Although portability is important, it is crucial that your store has a variety of portable options. Customers don’t want to eat the same thing for breakfast every day—it gets old. Having a wide range of portable breakfast options will keep customers coming back and excited to try something new. Some stores even feature limited time offers where customers can try a unique product for a short time, and this adds excitement to the menu.
Although customers are seeking quality products for their first meal of the day, they are still quite price conscious. Many consumers report that if there were less expensive options, they would consider eating breakfast away from home more often. Not only are customers concerned about cost, but they are health conscious as well. Sure, some customers want a doughnut with their morning coffee, but some customers are seeking more healthful options to start their day off right. Healthy, portable, inexpensive options are crucial to find success with your breakfast menu.