Kellogg’s has introduced the new Cheez-It Crunch’d. This is the first ever crunchy puff from the Cheez-It brand. Cheez-It Crunch’d expands and diversifies the Salty Snack Category by joining Cheez-It Grooves, Cheez-It Baked Snack Mixes, Cheez-It Duoz, and other products from the cracker brand. Cheez-It Crunch’d is a bold, innovative snack launching in two exciting flavors: Hot & Spicy and Cheddar Cheese. Made with 100% real cheese, Cheez-It Crunch’d offers a puffed up crunch experience. This new product tested well in both salty snacks and crackers, creating a unique opportunity for retailers to bring their consumers a new and dynamic flavor experience.
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