HEINEKEN USA has introduced the new Dos Equis Roja. This new brew will join the Beers of Mexico variety pack, which also includes a mix of perennial favorites, Dos Equis Lager, Tecate and Sol. Dos Equis Roja is a distinctive red lager crafted with Mexican malted barley and hops. This latest version of the Beers of Mexico pack will be available in 12 and 24-packs starting Aug. 1, 2015. To build awareness and encourage purchase of the latest Beers of Mexico variety pack, custom designed “Bring Something New to the Party” case stackers and POS elements will be available to merchandise retail shelves, floors and cold boxes. The Beers of Mexico program will run August-December 2015.
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