Hindus upset by ampm promotional campaign.

Hindus are calling a current “ampm” promotion, which links a cheeseburger with “Holy Cow,” inappropriate. A Hindu statesman is urging the immediate removal of the posters in question.

The posters displaying “Big Western BBQ Cheeseburger” in “ampm” stores contain the words “Holy Cow” in bold and capital letters at the top. This cheeseburger contains barbeque sauce, diced onions and bell peppers on a hoagie bun.

Hindu statesman Rajan Zed, in a statement in Nevada, said that cow is held sacred by Hindus and is considered the seat of many deities. Inappropriate usage of Hindu concepts for commercial or other agenda hurts the devotees, he added. Hinduism is the oldest and third largest religion of the world with about one billion adherents.  Symbols of any faith, large or small, should not be mishandled, said Zed, who is president of Universal Society of Hinduism.