Mars Chocolate’s new M&M’S commercial catches a blushing bride red-handed with “spokescandy,” Red.

Mars Chocolate North America has launched a new commercial called “Eating in Bed” where a married couple argues over eating chocolate in the bedroom after Scott catches his wife, Liz, red-handed with M&M’S “spokescandy,” Red. The new commercial, produced by BBDO New York, depicts this mouth-watering betrayal in a comedic light.

The ad features many of the hallmarks that make M&M’S ads so popular: appearances by beloved “spokescandies” Red and Yellow, an outlandish parody of pop culture tropes, some sly misdirection, and a payoff that provides colorful fun for viewers. It also features the iconic track “Tainted Love” to amplify the awkward bedroom scene.

“Our latest commercial shows how irresistible M&M’S really are in a way that’s part comedy, and part soap opera,” said Berta de Pablos-Barbier, vice president, marketing. “We think viewers will have fun with all the twists and turns, and see how it’s even more fun to share M&M’S Chocolate Candies versus keeping them all for yourself.”

The commercial debuted nationally on Monday, July 27, on television and on the brand’s social media channels.