Mars Chocolate has introduced new COMBOS Sweet & Salty Chocolate Fudge Pretzel. This new item features creamy fudge filling surrounded by a salty, crunchy pretzel shell. It follows the successful 2014 launch of COMBOS Caramel Crème Pretzel and COMBOS Vanilla Frosting Pretzel. The COMBOS Sweet & Salty Chocolate Fudge Pretzel Medium Bags ship in a 12-count case and have an SRP on $2.29 for a six-ounce bag. To excite consumers and ensure a successful retail kickoff, the marketing strategy will include customized shopper programs, social media support and promotions.
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