Roller grills have come a long way and become much more than a convenient hot dog cooker.

By Amber Koontz, Editorial Intern

When it first entered the market, the roller grill was considered a relatively low labor foodservice tool that was used to heat hot dogs, but the times have changed, and so have customer expectations for roller grills. Customers still like roller grill offerings, but only offering hot dogs on your grill isn’t enough anymore. Offering a variety of products on your roller grill will keep customers interested in this service.

Customers are looking for a clean, well-stocked roller grill program. A dirty roller grill will not sell food, nor will a poorly stocked one. A roller grill that is sparsely stocked will lead customers to believe that the food is picked over and no longer fresh.

Having the opportunity to customize roller grill options sparks customers’ interest. A variety of condiments and toppings will help to push the sale of foods from your roller grill. These toppings allow customers to create their own unique meal or snack with the individual flavors that they desire.

Roller grills, although famous for their hot dog offerings, sell morning through night when they offer items that are fitting for breakfast, lunch and dinner. Breakfast items should not be completely eliminated from grills during the hours following breakfast, because breakfast sells all day.

There is strong profit potential with roller grills. Offering two-fer deals help to push sales, as well as bundling roller grill items with a beverage or side options. Customers will see a deal, while in reality you will increase your sales and profit.