Digital coupons lead to increased traffic and higher rings for BellStores.
Campbell Oil Co.’s BellStores continues to find new ways to deliver deals to customers through their mobile phones. The easiest way for customers to find deals is by using their mobile phones to access BellStores’ branded app and Website.
BellStores launched their app and Website with OpenStore in 2014, after recognizing a need to communicate with their customers beyond the point-of-sale. Since launching just over one year ago, BellStores has more than 600 daily app users and has achieved record download rates.
In addition to reaching customers in the mobile environment through digital coupons, “we’re seeing increased foot traffic and they’re normally not just picking up a free product, they’re putting other items in their baskets as well,” said marketing specialist for Campbell Oil, Jake Patton. Increased basket size is one of the best ways OpenStore has helped BellStores succeed.
BellStores actively uses OpenStore to provide customers with enticing deals, contests and games. Due to BellStores’ success and Jake’s can-do attitude, OpenStore selected BellStores to pilot the new vendor-sponsored Coupon Portal.
“Leveraging our vast network of GasBuddy and OpenStore users to bring CPG sponsored coupons to our retailer partners has been a no-brainer for us,” stated Tony Chidiac, vice president of OpenStore. Through the Coupon Portal, retailers can access CPG sponsored coupons, in addition to leveraging existing CPG relationships, to offer customers even more great deals.
“Our relationships with key vendors has actually been strengthened by sponsored coupons,” said Patton. The Coupon Portal allows manufacturers to drive sales for products while giving retailers the opportunity to use digital coupons.
“The benefits of digital couponing are clear, but how and where to get coupons has always been a challenge for retailers and CPGs in the convenience store space,” said Chidiac, “The Coupon Portal addresses all hurdles of digital couponing while also providing a distribution channel for CPGs that includes millions of end-consumers.“
