Circle K expects to reach a minimum of 2,400 stores in Mexico by 2030.
Alimentation Couche-Tard Inc. (Couche-Tard) will be rebranding over 700 Extra convenience stores located throughout Mexico to the Circle K brand.
An agreement was signed by Couche-Tard, through its wholly-owned indirect subsidiary Circle K Stores Inc., with Comercializadora Círculo CCK, S.A. DE C.V. (CCK), which states that the rebranding will be completed by August 2017.
CCK has been the master licensee operating under the banner Circle K in Mexico since 2005 and operates or sublicenses over 275 Circle K stores there. These stores will offer Circle K’s marketing programs, including Polar Pop, Froster and Circle K Premium Coffee.
Under this agreement, the number of Circle K stores in Mexico will grow to 1,100 by August 2017 and minimum 2,400 by 2030.
“We are very excited to expand the presence of the Circle K brand in Mexico with CCK, our master licensee of 10 years, and demonstrate to the c-store customers in Mexico that Circle K is the place to shop for convenience. We are looking forward to continued development throughout the country,” said Matt McCure, vice president of Worldwide Franchise and Wholesale Fuels. “Furthermore, we will be placing in-country resources to assist CCK in the growth of the c-stores operating under licensing agreements.”