A delicious deli selection can turn your c-store into a foodservice destination.
By Amber Koontz, Editorial Intern
When most consumers hear the word ‘deli,’ they think of a cold-cut sandwich. This is why customers are pleasantly surprised by delis that offer additional options that can satisfy their taste buds.
A deli can be more than a sandwich station, it can be any fresh food option from appetizers to entrees. Offering both hot and cold options will help your deli to thrive. Combo meals, appetizers, side salads and meals that can be personalized will all attract customers to your deli section. A deli can feature made-to-order products or grab-and-go products, as long as the food is fresh and good tasting your deli can help turn your store into a foodservice destination.
When you are stocking your deli, it is important to promote premium ingredients. The goal is to offer restaurant quality food at convenience store prices, and this is what will bring customers to you. Have your deli stocked with fresh product, not only during meal times, but throughout the day as well. On-the-go customers are looking for fresh snacking options as well as meals, so don’t let them leave empty handed because your deli wasn’t stocked.
Along with freshness, today’s health conscious customers are constantly on the lookout for better-for-you options. By all means continue to offer indulgent options, but consider offering some healthful options that customers can snack on or even make a meal of.