Despite price increases and health concerns, Americans haven’t given up on this popular entrée.

According to Technomic’s Burger Consumer Trend Report, the majority of consumers eat burgers at least weekly (57%). However, the report also notes areas of opportunity for innovation. As the price of beef rises and consumers become more health conscious, the burger industry must look for ways to improve health and quality perceptions while maintaining a strong value proposition.

“Utilizing value beef cuts and incorporating non-beef proteins can help lower costs and broaden the range of needstates burgers can satisfy,” explained Sara Monnette, Technomic vice president. “Specialty ingredients like pretzel buns can enhance the value perception, and unique toppings and sauces, stuffed patties and premium sides can add to craveability and brand differentiation.”

Compiling findings from more than 1,500 U.S. consumers, as well as Technomic’s MenuMonitor and Top 500 Restaurant Chain Report, the Burger Consumer Trend Report also reveals:

• On a weekly basis, 39% of consumers purchase burgers from fast-food restaurants and 39% make them at home.
• 61% of consumers say it’s important to be able to customize the toppings/condiments, and 43% prioritize build-your-own burgers.
• At limited-service restaurants, chicken tops the list of fastest-growing burgers since 2013 with a 23% increase in menu-item incidence. Build-your-own burgers win out at full-service restaurants, growing by 28%.

The Burger Consumer Trend Report is one of many in Technomic’s Consumer Trend Report series, offering the most current analysis, insight and opportunities to help grow your business. Our best-in-class intelligence combines nearly 50 years of foodservice expertise with critical findings from more than 30,000 annual consumer interviews and analysis of more than 7,000 menus.