As the Official Wine and Promotion Partner, Jacob’s Creek will serve up wine to tennis fans at select on-site tournament locations.
Jacob’s Creek is now the Official Wine and Promotional Partner of the US Open Tennis Championships.
The multi-year partnership starts at this year’s championship, which will take place Aug. 31 to Sept. 13.
“Jacob’s Creek is very proud to partner with the US Open,” said Jean Christophe Coutures, chairman and CEO of Pernod Ricard Winemakers. “The sponsorship further cements our commitment to growing the Jacob’s Creek brand in the USA, and this partnership is a key strategic play to deliver this. We look forward to working with USTA in the years to come.”
Jacob’s Creek will be serving up its famous wines to tennis fans at a number of on-site locations throughout the tournament, and has a long-standing affiliation with professional tennis, particularly through the brand’s sponsorship of the Australian Open and the China Open.
In particular Jacob’s Creek will be cheering for world No. 1 tennis player Novak Djokovic as he takes the court at the 2015 US Open. Novak is the star of the Jacob’s Creek “Made Byâ” film series. Viewed by over 6 million people, the compelling films tell the story of the people, places and passions that have made Novak the champion he is today.
“Given the international audience of the US Open, partnering with a brand that has a global reputation is a great fit for our world-class event. We are pleased to welcome Jacob’s Creek to the US Open,” said Lew Sherr, chief revenue officer of USTA.
“We see a continued opportunity for premium Australian wine in the US, evident by the release of our Jacob’s Creek Two Lands range, a collaboration between Australian and Californian winemaking,” said Jeff Agdern, senior vice president – Wines & Champagnes, for Pernod Ricard USA. “The US Open provides a fantastic brand exposure opportunity for Jacob’s Creek, not only to the huge amount of fans who attend the championship, but also through retail activations throughout the US.”
The partnership will provide significant on-site brand opportunities and extensive reach through the impressive viewing figures the US Opens delivers each year. The full Jacob’s Creek US Open 2015 activation will be revealed in the lead up to the event.