HEINEKEN USA Inc. has introduced its new, limited edition Dos Equis Exploration variety pack. The new Exploration pack, available in a 24-bottle pack, offers six bottles each of favorites Dos Equis Lager and Ambar along with Dos Equis Roja and Invierno, two unique Dos Equis Mexican beer styles that together, will satisfy consumers’ thirst for variety and adventure. Dos Equis is supporting the launch of the new variety pack with a full schedule of traditional and digital executions, including special offers aimed at building awareness and driving consumers to local retail outlets to purchase. The Dos Equis Exploration pack will be available in select markets from Sept. 1 through Feb. 28, 2016.
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