Wuest’s Inc. has become the latest c-store retailer to join VP Racing Fuels’ branded program.
Headquartered in McQueeney, Texas, Wuest’s, Inc. owns and operates 15 Pic-n-Pac stores and services two other retail locations in the greater San Antonio area. Four of Wuest’s stores have been targeted initially for rebranding with VP Racing Fuels, including two in Seguin, one in McQueeny and one in Lockhart, Texas.
Although familiar with VP’s race fuel business, Phil Wuest, director of operations for Wuest’s Inc., was pleasantly surprised to learn about what he describes as VP’s “branded unbranded” program. “VP has the look of a major brand with its attractive, professional image, but offers the chance to buy unbranded supply to compete more effectively with grocery chains, super chains and major brands,” said Wuest. “Another driving factor for us was the substantial savings we expect from VP’s low credit card processing fees and elimination of monthly network fees, plus we’ll generate new revenue streams from VP’s race fuels, additives and apparel. All these products appeal to race fans and gearheads who are drawn to VP because of its reputation in racing.”
“VP’s program gives us more control over our business and our facilities, without anyone dictating or assessing penalties for noncompliance. It was also important to us to have an appealing brand to offer as a jobber to other retailers,” Wuest added.
“We’re extremely pleased to welcome Wuest’s, Inc. as a retail branding partner, particularly given they’re here in our own backyard,” said Alan Cerwick, president of VP Racing Fuels. “The team at Wuest’s is savvy and innovative, and they recognized the advantages that VP’s program could bring to their business. Wuest’s Pic-n-Pac stores are truly quality sites and we look forward to working together with them as they plant the VP flag right here in south Texas.”