BP has announced a new promotion that will allow customers to share their savings at the pump. What’s more is that sharing savings will entail no additional fees to wholesale customers.
The promotion, known as “Give a Reward, Get a Reward,” builds on the recent success of the new BP Driver Rewards loyalty program by letting members give three friends or family members a reward of a 25 cents per gallon discount on their next fill-up of up to 20 gallons. The promotion runs Sept. 2 through Nov. 3 at participating BP retail locations.
“We know consumers always enjoy discounts at the pump in whatever form they come,” said Jo Brecknock, director of brand and communications for BP Fuels North America. “With this promotion, our focus is on building loyalty, which is absolutely critical to business growth. And, we believe that continuing to invest in and improve BP Driver Rewards is the best way to achieve that goal.”
BP Driver Rewards members who participate in the promotion will automatically be entered in a weekly sweepstakes to win one of 10 gift cards equivalent to a year’s worth of gas.
The promotion will be supported with TV and radio advertisements in select markets and on-site at participating retail locations, as well as through digital advertising and an email marketing campaign across BP’s entire U.S. retail network.