Chipotle Mexican Grill has partnered with Tapingo to make it easier for college students to indulge in their favorite burritos. Chipotle and Tapingo will save college students time by providing food pickup and delivery. Chipotle will offer delivery at 40 college campuses nationwide this fall, and, by spring 2016, delivery will be available at more than 100 campuses.
The partnership with Tapingo expands Chipotle’s existing delivery program. The company also has nationwide delivery partnerships with Postmates, a delivery service that operates in several key Chipotle markets, and with OrderUp, which provides delivery service in several smaller Chipotle markets.
“Chipotle has been popular with students going back to our very first restaurant near the University of Denver, and we are always looking for ways to better engage with them,” said Mark Crumpacker, chief creative and development officer at Chipotle. “Tapingo, which has been well received by students where its services are available, knows how to connect with these younger customers. That shared acceptance among younger customers made them a great choice for us to expand delivery aimed specifically at students.”
Tapingo has a rapidly growing user base, the large majority of whom are Millennials and Gen Zs. Chipotle resonates well with a similar audience. Morgan Stanley noted that Millennials are more likely to dine out on a weekly basis than older consumers and states that “taste, value, and quality” drive their restaurant decision-making.
“Tapingo has become the buy button for students and we are excited to expand into surrounding areas,” said Daniel Almog, CEO at Tapingo. “Our network of students is hungry for Chipotle, and we’re excited to deliver it quickly and at a very reasonable delivery cost.”
Since its founding in 2012, Tapingo has leveraged mobile technology to create a more convenient and enjoyable experience for students to purchase a variety of products or services. With the average student transacting daily, using Tapingo has become habitual for college students. Users can order with a tap and then have their order delivered in a timely and efficient manner. Using the Club Tapingo feature, the average user pays $2.99, with no additional service fee. Tapingo also provides timely delivery, with an average of only 25 minutes between order placement and receipt.
Chipotle delivery is currently available through Tapingo at the following campuses:
- Arizona State University
- California State University Chico
- Louisiana State University
- University of Arizona
- University of Southern California
- Northern Arizona University
Delivery will expand to include a large number of campuses later this fall.