G&M looks to enhance performance through new partnership.

G&M Oil Co. Inc. has partnered with Gilbarco Veeder-Root to provide an extensive EMV-certified technology upgrade. The upgrade will be integrated at 120 locations across Southern California. In order to enhance performance, seeks to utilize Gilbarco’s integrated Passport point-of-sale and media at the pump solution, Applause TV with VNET.

G&M Oil leadership had been searching for a turnkey in-store and forecourt marketing solution that would support evolving credit networks, dynamic media and remote management. They also wanted to provide a technology foundation for pending changes due to the EMV liability shift.

“Gilbarco was the only supplier who could provide a full suite of EMV-compliant products. With EMV deadlines coming up fast, it’s important to be proactive about the new requirements so that we control upgrade schedules and reap the benefit ahead of competition,” said Julie Jackson, senior vice president and general manager, G&M Oil. “This turnkey solution, including Passport’s ease of use and reliability, will help our operations tremendously.”

The rollout is part of G&M’s broader strategy to standardize all point-of-sale and dispensers with Gilbarco technology. Gilbarco p0resident Steve Moule said that G&M Oil is one of a growing number of large retailers who are adopting Gilbarco’s technology to realize a return on the upgrade investment required to meet EMV requirements.

“In order to meet the tight deadlines established by the card brands, retailers will need to advance their EMV plans in 2015,” Moule said. “G&M will be pleased with the efficiencies they gain by standardizing on Passport, as well as the additional revenue generated by marketing with Applause TV.”