HEINEKEN USA has created a fully integrated, 360-degree Strongbow Hard Apple Cider program. The new program includes national television advertising, targeted digital media, social media engagements and eye-catching point-of-sale materials designed to drive purchase of Strongbow’s four flavors all season long. To increase awareness of Strongbow Season, the brand is continuing its “Bestest Over Ice” campaign with seven weeks of national TV advertising and 17 weeks of social media presence. Strongbow will also support the fall program through partnerships with pre-store digital shopper media on both desktop and mobile, designed to drive traffic in-store and to Strongbow’s Website. The site provides information on Strongbow’s portfolio of flavors, including a product locator to lead consumers to on- and off-premise accounts where Strongbow is sold. On-premise, Strongbow Season will come to life through tailor-made coasters, table tents, posters and banners inviting consumers to enjoy Strongbow over ice as their first drink for a casual night out with friends. In stores, price cards, floorstands, freezer toppers and cooler decals will attract and engage shoppers by reinforcing Strongbow’s “Bestest Over Ice” messaging. Strongbow flavors include Gold Apple, Honey, Red Berries and Ginger.
For More Information From HEINEKEN USA and Strongbow
The post Hard Apple Ciders appeared first on CStore Products.