CStore Decisions

  • Home
  • Today on CSD
  • Categories
    • CBD
    • Foodservice
    • Fuel & Gas
    • Health & Beauty
    • Independent Operators
    • Operations & Marketing
    • Technology
  • CStore Playbooks
    • CBD Playbook
    • Foodservice Playbook
    • Technology Playbook
    • Alcoholic Beverage Playbook
    • Tobacco Playbook
  • Products
    • Hot New Products Contest
    • Beverages & Cold Vault
    • Candy, Gum & Mints
    • Snacks
    • Tobacco
  • Resources
    • Digital Issues
    • Research & Downloads
    • Podcasts/How To Series
    • On Location
    • FAQ
    • 2022 Top 111 Chains
    • Leaders in Convenience
    • Rack Prices
    • Sponsored Content
    • Videos
    • Webinars / Digital Events
    • White Papers
  • Events
    • 2021 Chain of the Year
    • Convenience Directions
    • NAG Convenience Conference
    • Young Executive Organization
  • Join
    • National Advisory Group
    • Safe Shop Assured
    • Young Executive Organization

Drop Tank Offers New Discounts Through Groupon

By CSD Staff | September 11, 2015

Share

New Groupon offer encourages repeat business and customer loyalty.

Drop Tank has announced the launch of a new fuel discount offer with Groupon. The new Groupon offer allows customers to purchase a gift card for $40 which allows them to take 10-cents off per gallon of gas for 100 gallons, giving the gift card a $50 value.

The initial Groupon offer launched in the Indianapolis market, and consists of five CentsOff Marathon Gift Cards.

CentsOff Marathon Gift Cards are swiped prior to payment at participating Marathon gas stations and instantly drop the price. Each card delivers 100 gallons of discounts across multiple transactions and they never expire. The fuel discount cards drive loyalty because each results in numerous return visits to participating Marathon locations. In fact, these new cards are believed to be the first fuel discount cards that can drop the price instantly at the pump within the U.S.

“Our cards make great gifts because dropping the price at the pump is fun and everyone appreciates saving on gas,” said David VanWiggeren, CEO of Drop Tank. “Working with Groupon is a natural fit because Groupon customers know a good deal when they see one.”

Drop Tank offers fuel discount products as physical cards or digital codes. Cards can be co-branded, allowing anyone to customize with their own designs. Codes can be ordered online or integrated into any existing loyalty or engagement platform through a web service API. Both cards and codes are available in a variety of cents-off-per-gallon denominations, either as single-use promotions (up to 20 gallons) or multi-use gifts (100 gallons).

Related Articles Read More >

Pilot Flying J Launches $50,000 Fuel Giveaway
Gas Prices Continue to Rise
Love’s Opens New Georgia Location
Tobacco’s Ever-Evolving Legislative Landscape
Safe Shop Assured

CStore Decisions Newsletter

Sponsored Content

  • Create Some Positivity at the Pump: 3 Ways to Fuel Customer Experiences
  • How Minuteman Food Mart Ensures a Consistent Customer Experience Across 44 Stores
  • Three Challenges Disrupting C-Store Operations and How to Overcome Them
  • Why Wait? Converting to E15 is easy.
  • It’s time you profited from your checkout line

Get the Magazine

Subscribe Now!
Subscribe Now!

Manage Current Subscription
CStore Decisions
  • New CSD Print Subscription
  • Manage current print subscription
  • CBD Retail Trends
  • CStore Products
  • NAG Convenience Conference
  • Convenience Directions
  • Rack Prices
  • Subscribe to CSD’s E-Newsletter
  • About CStore Decisions
  • Advertise

Copyright © 2022 WTWH Media LLC. All Rights Reserved. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of WTWH Media
Privacy Policy | Advertising | About Us

Search CStore Decisions

  • Home
  • Today on CSD
  • Categories
    • CBD
    • Foodservice
    • Fuel & Gas
    • Health & Beauty
    • Independent Operators
    • Operations & Marketing
    • Technology
  • CStore Playbooks
    • CBD Playbook
    • Foodservice Playbook
    • Technology Playbook
    • Alcoholic Beverage Playbook
    • Tobacco Playbook
  • Products
    • Hot New Products Contest
    • Beverages & Cold Vault
    • Candy, Gum & Mints
    • Snacks
    • Tobacco
  • Resources
    • Digital Issues
    • Research & Downloads
    • Podcasts/How To Series
    • On Location
    • FAQ
    • 2022 Top 111 Chains
    • Leaders in Convenience
    • Rack Prices
    • Sponsored Content
    • Videos
    • Webinars / Digital Events
    • White Papers
  • Events
    • 2021 Chain of the Year
    • Convenience Directions
    • NAG Convenience Conference
    • Young Executive Organization
  • Join
    • National Advisory Group
    • Safe Shop Assured
    • Young Executive Organization