7-Eleven customers are granted the opportunity to show their generosity during Slurpee Name Your Price Day.

7-Eleven Canada has named Wednesday, Sept. 16 Slurpee Name Your Price Day.

For the second year running, 7-Eleven is  giving customers the power to choose the price for a large Slurpee. The proceeds from the event will be donated to Food Banks Canada, supporting local food banks in 7-Eleven communities.

Last year, over $120,000 was raised by 7-Eleven customers – the equivalent of providing Canadians in need with over 360,000 meals.

7-Eleven and Food Banks Canada are challenging Slurpee fans to beat last year’s total. Customers can pay 50 cents, $2, $50 or whatever they want to enjoy their favorite frozen beverage and help address hunger in Canada. Slurpee Name Your Price Day will run at all 7-Eleven stores across the country.

Every Dollar Makes a Difference: $1 = three meals

Slurpee fans can make a difference through naming their price. Why is this important?

• For every $1 a customer pays for a Slurpee, they help provide three meals for an individual in need
• More than 840,000 Canadians are helped by a food bank each month, more than a third are children
• Canadian food banks help the equivalent of 6,200 school buses full of children each month

“We see time and time again how important cause-related initiatives are to our customers,” said Raj Kapoor, vice president and general manager, 7-Eleven Canada. “We want to thank our Slurpee fans for being so generous last year and now challenge them to raise even more funds this year and have an even greater impact on those in need across the country.”

“We have a continual need to put food on the table of those living with hunger – especially at this present time as we are seeing our economy struggling,” said Katharine Schmidt, executive director, Food Banks Canada. “Initiatives like Slurpee Name Your Price Day are a wonderful way to not only raise significant funds, but also help generate further awareness around this issue that affects so many Canadians.”

As well as donating to this worthy cause, 7-Eleven and Slurpee fans can scan their 7Rewards App towards getting their seventh cup free.