Verifone offers new solutions to support EMV in-store and at-the-pump.

The Fikes Cos. have selected Verifone’s Commander Site Controller and Ruby2 POS solutions for deployment across its chain of CEFCO Convenience Stores.

All of CEFCO’s 227 convenience store locations within Alabama, Arkansas, Florida, Louisiana, Mississippi, Oklahoma and Texas will adopt the new software.

EXPEDITED EMV MIGRATION
Verifone’s solutions will provide CEFCO an EMV-ready platform that enables the chain to support EMV in its stores in time for the October 2015 EMV liability shift. In addition to reducing complexity by separating payment, fuel and POS software for easier management and remote upgrades, the solutions will also enable CEFCO to support EMV at-the-pump in time for the October 2017 EMV liability shift that applies to the petroleum forecourt.

“Our goal is to standardize and consolidate our payment systems with a solution that gives our entire chain of CEFCO stores the most efficient path to EMV acceptance,” said H. Lorne Brockway, vice president of Information Technology for The Fikes Cos. “Verifone’s partnership will enable us to not only support EMV in time for the liability shift deadlines, but also improve our store management capabilities and expand our use of the solution in the future.”

The rollout, which is currently underway and expected to be completed by the end of 2015, is being managed by Verifone’s Authorized Service Contractor network.

SINGLE INTEGRATED SITE SOLUTION
Commander Site Controller from Verifone is a single site management software platform that supports all petroleum and card brands, providing increased speed in at-the-pump and in-store payment acceptance, fueling operations and back office control.

Key benefits of Commander Site Controller include:

• Increased speed of payment, fueling and store control through 100% IP data transfer
• Future-proof, expandable architecture for added functionality
• Remote access for real-time updates and operations management from any web-enabled device, including tablets and smartphones

Commander Site Controller features Commander Console—a cloud-based software management system allowing managers and owners to manage all aspects of their business, including payment, in-store and forecourt operations. It includes an iOS and Android mobile app through which store managers can access a graphical set of operational matrixes that are easy to navigate.

ENHANCED CHECKOUT & CENTRALIZED STORE MANAGEMENT
Commander Site Controller supports Ruby2, Verifone’s latest POS solution built specifically to endure harsh convenience store environments. Its touch-screen console provides fast, efficient order taking and payment processing, and its multi-core processor allows for streamlined store and customer management—all through a centralized device that increases space at the counter with its small footprint for each work station.

Key benefits of Ruby2 include:

• Increased checkout speed
• Customizable, easy to use touch-screen
• Small footprint
• Flexibility to support future business needs
• Full workstation access to store operation components such as price changes, store updates and software program management

“Merchants in all verticals are challenged by the migration to EMV as well as the rapidly changing payment technology landscape,” said Dan Yienger, senior vice president of Petroleum for Verifone. “Fikes’ forward-thinking approach to payments will simplify and expedite its move to EMV, while at the same time putting in place a flexible, standardized payment system that is easy to use and can grow with future business needs.”